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In 2015 Marketers will spend $58.6 Billion on Digital Ads

When it comes to driving targeted traffic to your pages there are few things as fast and effective as digital advertising.  Many marketers spend a significant portion of their advertising budget on...

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New Report Shows US E-Commerce Growing Rapidly

The full numbers for eCommerce in 2013 are finally out from the US Census, and the results are looking quite good for anyone who is involved with the online marketing industry at all.  The report found...

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Two New Ad Types from Facebook Designed to Generate Direct Leads

Facebook has recently confirmed that they are testing two new types of advertisements that are designed to help marketers generate leads and even direct sales.  These ads will have a similar appearance...

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Sex & Violence Don’t Actually Sell!

When it comes to marketing, most people believe in the popular adage “Sex Sells.”  According to a recent study, however, that might not be the case.  The study was published in the academic journal,...

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Record Breaking Digital Holiday Season Predicted by Adobe

Most people think about Adobe as the company that makes their favorite PDF readers, but they are much more than that.  In fact, Adobe’s marketing cloud is used by the vast majority of the top online...

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Step by Step Guide to a killer media buying campaign with BitterStrawberry

Step by Step to a killer media buying campaign with BitterStrawberry. The road of media buying success is paved with a lot of offers. This is why the BitterStrawberry’s team decided to create a quick...

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The influencer era; One night stands’ never end well.

Influencer marketing has lately come away from just celebrities, famous faces and high media personnel. It is commonly defined as using key leaders to drive your brands message or “get out the word” of...

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Working with credible brands and Advertising on Facebook / Adwords

One of the most frequently asked question for me these days is, How you manage to promote your offers on Adwords, Facebook without nay trouble as those who know me are also aware that I have almost 3...

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8 Ways You’ve Sabotaged Your Email Marketing Campaign

There are many compelling data-driven findings on why brands choose email marketing. Some of them include 4400% return on investment (ROI), and click-through rates (CTR) worldwide averages 3.2%. Then,...

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